Amazon Long-Tail Keywords: The Secret to Boosting Sales and Organic Rankings
In this digital landscape, where competition is fierce and consumer behavior constantly evolves, understanding the significance of long-tail keywords has become a game-changer for eCommerce businesses.
Long-tail keywords are longer, more specific keyword phrases that customers use when they are closer to making a purchase decision or conducting voice searches.
Unlike their shorter counterparts, long-tail keywords may have lower search volumes, but they offer immense value in driving highly targeted traffic to your Amazon listings. By capturing the attention of buyers who are precisely seeking what you offer, long-tail keywords increase the chances of converting those visitors into loyal customers.
In this article, we will delve into the reasons why implementing a long-tail keyword strategy can be a tactical move for any Amazon seller. We'll uncover the benefits of less competition, higher conversion rates, and improved organic search ranking that come hand-in-hand with a well-crafted long-tail keyword approach.
Quick Guide
- What are long tail keywords?
- Importance of Long-tail Keywords
- Uses of Long-tail keywords
- How to find Long-tail Keywords for your ad campaigns
- How to use long-tail keywords on Amazon?
- LSI Keywords for Amazon Products
- Conclusion
What are long tail keywords?
Long tail keywords refer to more extended and highly specific keyword phrases utilized by potential customers or buyers, especially when they are closer to making a purchase or are using voice search. Despite their apparent contradiction, these keywords hold significant value if employed effectively. Unlike short tail keywords, they have lower search volume and cost per click (CPC).
For instance, suppose someone conducts a broad search for "cooking class" (considered a "main term" or "head term"). In that case, the likelihood of them clicking on a specific offer may be relatively low.
However, if the person searches for a particular couch from a specific company or brand, their intention to make a purchase becomes evident, making them more likely to proceed with the transaction promptly.
Importance of Long-tail Keywords
As mentioned earlier, long tail keywords have lower search volume and cost per click (CPC) when compared to short tail keywords. However, they often offer a higher return on investment (ROI) despite facing stiff competition from products with high selling rates in the search results.
The prevalence of short tail keyword strategies may provide a broad overview of a product category, but it can result in lower conversion rates and fewer actual sales to customers.
In contrast, long tail keywords are more likely to lead to successful outcomes. When buyers use long tail keywords, they become more specific about what they want, and the search results become more accurate, displaying products that align closely with their needs.
As a result, buyers are more inclined to make purchases when using long tail keywords, making them highly effective in driving sales.
Uses of Long-tail keywords
Employing a long-tail keyword strategy is a strategic approach that can greatly benefit eCommerce businesses aiming to enhance their ranking for buyer keywords, especially within Amazon PPC campaigns.
The primary reasons to embrace a long-tail keyword strategy for Amazon PPC campaigns are as follows:
Reduced Competition: Long-tail keywords are specifically targeted and relevant to a narrower set of products, resulting in less competition. As a consequence, it becomes easier to achieve organic ranking improvements and secure higher positions in the search results.
Increased Conversions: Customers using long-tail keywords typically exhibit strong purchase intent, making them highly qualified leads. When a potential customer visits your Amazon listing through these specific keywords, the likelihood of them making a purchase significantly rises.
Consequently, this increased conversion rate not only boosts sales but also contributes to improved organic search ranking over time.
How to find Long-tail Keywords for your ad campaigns
To discover relevant long-tail keywords, you can utilize three popular methods:
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Keyword Research Tools
For new sellers or those seeking to simplify the process, SellerApp's keyword research tool is an excellent resource. The free trial account on the dashboard allows you to access unique and detailed keyword results.
By inputting your preferred keyword, you can view a list of long-tail keywords along with their match types, relevancy, search volume, and CPC rates. Select the highly relevant long-tail keywords for your product and bid higher on them in your PPC campaigns.
As you accumulate more clicks and conversions for these keywords, your organic search rank for the same keywords is likely to improve. (Source)
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Google Keyword Planner
Google Keyword Planner is a widely used tool by marketers and eCommerce sellers. Additionally, Google Search Term Report can help identify high-potential search terms within Google's search network for your ads. This report also reveals irrelevant search terms that can be marked as negative in your ad campaigns.
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Amazon Search Term Report
If you advertise on Amazon, utilizing the Amazon search term report is essential for identifying long-tail keywords.
- To access the report from your Amazon Seller Central account
- Navigate to the Advertising tab
- Click on Campaign Manager
- Within the Measurement and Reporting section,
- Select Create Report
Configure the report settings, including the search term as the report type and the desired time period (typically 30-60 days).
After running the report, download the .xlsx file to find the search terms and Amazon long-tail keywords.
By leveraging these methods, you can discover valuable long-tail keywords that align with your products and optimize your PPC campaigns for improved visibility and conversion rates.
How to use long-tail keywords on Amazon?
To effectively utilize long-tail keywords on Amazon, follow these steps:
Analyze Metrics: Begin by examining important metrics such as search volume and order data to identify which keywords are performing well for your products. Sorting the search term report based on these metrics will help you pinpoint potential long-tail keywords that have the potential to increase your conversion rate and improve your organic search rank.
Incorporate Long-Tail Keywords: Once you've identified promising long-tail keywords, integrate them into your Amazon PPC campaigns and product listings. Using these specific and relevant keywords will enhance the visibility of your products, attract more qualified customers with high purchase intent, and ultimately boost your sales.
By adopting this approach, you can leverage the power of long-tail keywords to optimize your Amazon presence, attract more potential buyers, and achieve better results in terms of conversions and organic rankings.
LSI Keywords for Amazon Products
Once you've discovered long-tail keywords for your Amazon product, the next step is to enhance your product listing's ranking, and one effective method is by incorporating LSI keywords.
LSI (Latent Semantic Indexing) keywords are essentially interconnected and semantically related to the main keyword. These additional keywords assist search engines in comprehending the context of search terms and delivering the most pertinent search results.
For Amazon sellers, utilizing relevant LSI keywords in the product title, bullet points, and backend keywords proves highly beneficial. By doing so, you provide Amazon with a more comprehensive understanding of your product, leading to an improved ranking in search results and broader visibility to a wider audience. Including LSI keywords strategically enhances your product listing's relevance, making it more likely to reach potential customers and increase sales opportunities.
Conclusion
Amazon Long-Tail Keywords present a powerful and indispensable tool for success in the competitive landscape of eCommerce. These longer and more specific keyword phrases may have lower search volumes, but their impact on driving targeted traffic and boosting conversions is unparalleled.
By adopting a well-planned long-tail keyword strategy, Amazon sellers can gain a competitive edge by tapping into niche markets, reaching customers with high purchase intent, and optimizing their organic search ranking.
Author Bio:
Prateek S. is an experienced SEO Analyst and writer specializing in eCommerce with over two years of expertise. Currently at SellerApp, he excels in crafting clear and insightful content that breaks down complex eCommerce concepts, helping businesses optimize their online presence. His work reflects a deep understanding of the digital marketplace, providing practical guidance to those navigating this ever changing industry.