How To Leverage TikTok Trends For Brand Growth
Since its 2016 introduction, TikTok has rapidly gained international renown. With more than 1 billion monthly active users, it is an effective tool for companies looking to connect and reach their target market. It is an excellent platform for companies to interact with consumers and advertise their goods and services because of its short video length and innovative editing capabilities.
Why TikTok Matters for Tech Businesses
Despite its reputation as a place for lip-syncing and dancing, TikTok presents fantastic chances for companies to grow their viewership clientele and increase revenue. With the aid of features like the algorithm-driven "For You" page, marketers may reach a wider audience without spending a lot of money on advertising.
TikTok has a 5.5% engagement rate, which is much greater than that of Instagram and Twitter, according to a Business of Apps research. Users are thus more inclined to interact with your content and become clients.
Using the Power of TikTok for Your Business
User-Generated Content and Challenges
Launching sponsored challenges and promoting user-generated content (UGC) are two of the finest strategies to expand on TikTok. As an example, the fitness company Gymshark launched the #Gymshark66 challenge, in which participants reported their workout experiences. This challenge increased brand awareness and received over 65 million views.
In order to design an effective challenge, be sure to:
- Make it quick to join and straightforward.
- Provide a prize, such as a discount or freebie.
- To keep track of the challenge and increase participation, use a distinctive hashtag.
Collaborating with Influencers
One of the best ways to raise the awareness and credibility of your company is to collaborate with TikTok influencers. Influencers are ideal for advertising your goods or services since they already have a following of people who respect their views.
For instance, to promote their latest phone, the OnePlus Nord, OnePlus partnered with well-known tech influencer @marquesbrownlee. Millions of people saw this partnership, which contributed to the phone's strong demand.
When selecting a partner influencer, be careful to:
- Verify if their target market is the same as yours.
- Examine their involvement and sincerity.
- Clearly define the partnership's objectives and expectations.
Educational and Entertaining Content
Learning new things is fun for people, and TikTok is a fantastic platform for sharing instructional videos. Companies may capitalize on this by making entertaining and educational movies about their goods and services.
Adobe, for instance, shared brief lectures about their creative applications on TikTok. This demonstrated to prospective buyers the value of their goods and helped increase brand recognition.
Use these pointers to produce instructional TikTok content:
- Make sure your movies are brief, understandable, and visually appealing.
- Make the message simpler to grasp by using text and subtitles.
- To keep your audience engaged, include comedy and originality.
Measuring Success on TikTok
You should monitor key metrics such as the following to gauge the success of your TikTok marketing:
- Impressions and views
- Likes, comments, and shares indicate the level of engagement.
- Follower growth
- Conversion rate: the number of visitors that visit your website or make a purchase
You can determine what is most effective for your company and enhance your content by monitoring these metrics.
Tips for Sustaining TikTok Growth
It is critical to keep up with trends and best practices if you want to continue expanding and flourishing on TikTok. The following advice will help you keep on course:
- Keep an eye on current trends and modify your material to remain current.
- Participate in discussions and respond to comments to interact with your audience.
- To keep things fresh, experiment with various kinds of material, such as live streaming or Q&A sessions.
- Regularly review your TikTok data to make informed choices and enhance your approach.
You can continue to expand your company and stay ahead of the competition on TikTok by being constant and adapting to changes.
To produce content that appeals to both of your audiences, collaborate with companies or influencers that enhance your brand. Your audience and development potential will both benefit from this.
By creating a community on TikTok, you may attract devoted clients who will help your company succeed in the long term.